Privacy notice

1. Privacy Policy - Mobile App

My Ahmed (‘we’, ‘our’, ‘us’) strives for transparency and trust. We are no less committed to this when it comes to your privacy. It is important to us that you enjoy our products, services, and websites without compromising your privacy rights. And so, we aim to clearly explain how we collect and process your information.

This policy outlines how we collect and use different types of personal and behavioural information, and the reasons for doing so.

My Ahmed is comprised of several companies and this policy applies to all companies within the group. This policy applies to “users” and "customers" (or "you") of My Ahmed; that is anyone interacting with any product or service from any of My Ahmed businesses. This includes clients, event attendees, subscribers, registrants, website users, app users, etc. Our policies will be updated from time to time. Please refer back regularly to keep yourself updated.

2. Collection and use of your information

We collect and store some information about you in order to deliver products, services, and information to you. The information you provide us, and that which we gather based on your activity, helps us deliver relevant content and create a seamless experience across our products and channels you may use.


3. Information we collect directly from you




Identity data 

When you set up your account 

First name, Last name, Date of birth, Username, PIN 

Biometrics data 

Fingerprint ID, Face ID 

Contact data 

Mobile phone number, Postal address, Email address 

Account data 

Bank account number, sort code, IBAN, BIC 

Camera data 

Data from Camera for identity verification checks such as photos of ID (Driving License, Passport) and Selfie Photo 

Marketing Preferences 

Marketing preferences opt-in from us or our third parties 

Transaction data 

When you make or receive a transaction into your bank account 

Date of Transaction, Description, Amount 


Issued at frequent intervals 

A printable record of your transactions that have occurred on your account including your account data and transaction data 

Device Data 

Our Technology 

Mobile device type, Mobile device identifier, operating system, IP address used to connect to our App 

Nearby data 

Our Technology 

Nearby technology (bluetooth, WIFI, IP and audio) is used to discover nearby devices that are linked to the My Ahmed App and establish communications. 

Usage data 

Our Technology 

Information about the usage of the App and our Website, including date and time of visits and logins, which pages are viewed, length of viewings, errors encountered, actions performed such as buttons, areas accessed on a page. 

Aggregate data 

Our Technology 

Your data may be aggregated for reporting purposes for example to find out number of users logging into the app on a daily basis. When we do this, it won’t be possible to reveal your personal identity. 

You can also volunteer to disclose additional information which may not be essential for us to deliver a service to you. By providing it, you help us to ensure we communicate with you in a way that’s most relevant and useful for you. We may also collect and ask for additional information when you use of our products or services via phone.

4. Cookies

This Website may place and access certain Cookies on your computer. My Ahmed uses Cookies to improve your experience of using the Website and to improve our range of products and services.  My Ahmed has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling My Ahmed to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

This Website may place the following Cookies:

Type of Cookie

Functionality cookies;

Purpose - these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.

Essential cookies

Purpose – these are used to provide you with services available through MyAhmed Technology, these are used allow you to log into to our secure areas and for content to be loaded more quickly. These cookies are essential to provide the service you have asked for.

Analytics and Performance cookies

Purpose – to collect information about the traffic to the MyAhmed Technology. This information is not directly identifiable to a person.  Typically, this data is aggregated and shows for example how many visitors we had to a page, date and time of pages visited.  We use this information to improve how we delivery our technology more efficiently, to gather broad demographic data and to monitor levels of activity.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.

5. Information we do not track

My Ahmed was established to serve the needs of the Muslim community and anyone who is seeking an overlap between social responsibility and financial services. Some information is sensitive, however. And so, we do not track or collect any information regarding race, religion, ethnicity, and political opinion.


6. Individuals under 16

My Ahmed does not intentionally process personal information from individuals under the age of 16. Users under the age of 16 will be told not to submit any personal details. We will make every effort to delete any details of such users where a parent or guardian has informed us that these details have been collected.


7. Do not track

We do not alter our data collection and use practices when we see a Do Not Track signal from your browser.


8. Third parties

We share some of that information with trusted third parties to ensure the delivery of our products and services, to give personalised recommendations on things we think will be of interest to you or when we are required to do so by contract or law. Third parties include agents, subcontractors, sponsors, and other associated organisations. We have agreements in place with these third parties to ensure the information remains secure and limited in use.

To help us contact you with important services information, we occasionally work with third parties who provide additional information that you have agreed to share with them. For example, if you’ve moved house or updated your phone number and we need to contact you with important service information, these third parties may give us access to your personal information, if you have allowed them to do so.

When we send you an email or a push notification, these may be delivered by marketing platforms. As part of this service, certain information such as message opens, clicks, and formatting are recorded to help deliver the best email experience. In any communication you receive from us, through third parties, we make sure to identify ourselves and the third parties so you know who has access to your information. When we test and launch new products, services, or offers, we may work with trusted third parties to support us.

We may also employ third parties to carry out statistical analyses and conduct surveys on our behalf, to support our advertising and content production efforts respectively.

Some third parties, including Google Analytics, may also share information about your interaction on our sites to help us personalise our services to you. You can read more about how Google uses your personal Information here: You can also opt-out of Google Analytics here: If you have given us explicit permission, we may allow third parties such as advertisers or sponsors to contact you with information about their own products and services that may be of interest.

Finally, we may also share your personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, to provide information for auditing purposes by official regulators, or to otherwise protect our rights.

9. Data retention

We securely store your information and hold it for as long as we need to in order to provide our services and products to you in accordance with (i) applicable law, or (ii) as long as is set out in any relevant contract you have with us. We review our retention periods for personal information regularly.

We review our retention periods for personal information regularly. We generally hold information for up to 5 years, after our last interaction with you. It may be 7 years or longer if required for financial, tax, or legal reasons. If you request for us to no longer contact you with marketing communications, we will retain the minimum amount of information about you so that we can ensure we remove you from any future communications.

Please note that if you ask us to completely remove all information about you, and you subsequently use our products and services at a later date, we will no longer be able to recognise your previous request not to be contacted, which is why we would keep it and suppress it in line with industry standards.

10. Data transfer and storage

The internet is global and we work with third parties around the world. As such, collecting and using your personal information may involve the transfer of this information internationally, including outside of the United Kingdom and the European Union.

By using our products and services you acknowledge and agree to your personal information being transferred in this way, including to jurisdictions outside the EEA. We maintain strict policies to ensure all information that is transferred is done so safely and securely.

11. Keeping your information safe

We take information security seriously and have policies and procedures in place to ensure the information we hold on you remains safe. We limit who has access to your information and ensure that those who do are bound by contracts to keep your information availability restricted and safe.

12. How we use your information

We primarily use your information for the purpose of delivering content, products, and services that you have chosen and to personalise our interactions with you. We may also use your information for our legitimate interests, where those interests are not overridden by your rights or interests.

Our use of your information may include the purposes of:



Identity data 

Contact data 

Account data 

Transaction data 


  • Providing our products or services to you, in accordance with our contracts with you. In this case, it is necessary for us to use your information so that we can deliver the products or services you have chosen. These services may include the use of a third-party specialised payment provider, banking partner, or software platform. 


Identity data 

Contact data 

Marketing Preferences 

  • Managing your access to our websites, online content, and apps, and sending you information via push notifications, newsletters, and subscriptions if you have requested us to do so. 

  • Sending you service notifications related to your product or service such as password resets. 

  • Managing your privacy preferences and ensuring you only receive communications that you have requested, which may include using your details to suppress you from communications. 

  • Sending you administrative emails about your account, reminders for upcoming events, service changes, or new policies. These updates, changes, and notifications are essential for the services that you have selected. 

  • Measuring customer and user response and engagement with our products and services such as online content, app usage, and engagement. This may include sharing your information with third parties who help us to analyse these matters. 

  • Helping us improve our customer and user experience and supporting new product development. We may send customer satisfaction surveys and market research questionnaires for which we may share your information with third-party suppliers employed by us. 

  • Running competitions and promotions. 

Identity data 

Contact data 

Transaction data 

  • Managing customer service queries and complaints. 

  • Detecting and reducing fraudulent activity and for other security-related purposes such as to help us protect against harassment, IP infringement, crime, or other security issues. 

  • Troubleshooting to understand the issues that customers tell us affecting their use and help us improve our operations 

  • Preventing users from posting illegal, offensive, or objectionable comments on our websites or social media channels. 


Device data 

Nearby data 

Usage data 


  • Ensuring our products (including websites and apps) are compatible with the browsers and operating systems used by most of our visitors. 

  • Optimisation and analysis, to understand how our technology is being used and used this to improve our services to customers. 


We need your consent to use your information for some specific purposes such as marketing, brand response communications, and personalised advertising. Ways in which we will use your information if you consent are as follows:

•    We may send marketing communications via a range of channels including email and push notifications and you can opt-out of these at any time. If you give us marketing permission, we may contact you to tell you about special offers and related or similar products or services.

•    We may pass your information to specially selected third parties who would like to contact you with information regarding their own products and services such as other subscriptions, events, or content services. Those parties are responsible for their use of your data and you should read their privacy policies carefully. For more information on how we work with third parties please see the Third Parties section.

•    You can also update your preferences at any time via your online account at or by contacting customer services (see Contact us). You can also opt-out of email marketing by clicking the unsubscribe link at the bottom of our emails. This does not apply to important service notifications such as payment confirmations or where we have some other legal basis for contacting you.

•    In order to deliver marketing messages that are relevant to you, we may use the information we hold about you, including details that we collate from your use of our services or third parties, such as more precise information on your location, to ensure that the marketing you see is of interest to you.

•    To create audience profiles for personalised advertising, marketing, or research and development on and off our apps and websites. See Audience Profiling and Social Media sections below.

•    You have the right to object to any of the above uses of your information. Please contact us if you wish to do so. We will consider all objections and will try to meet your requests unless there are legal reasons where we deem that the use of your information is still appropriate. We will explain our decision to you in a timely manner.

13. Your rights and GDPR

You have the right to ask for us to update, delete, or stop processing the information we hold about you. If you would like to exercise this right, please contact us through the contact information below.

Please note that there are circumstances in which complete erasure of your information or ceasing to process your information will not be possible for operational, legal, and business reasons. This may include if you remain a customer for whom we need to provide services, or if you wish us to no longer contact you for marketing purposes. In this case, we may need to retain some of your details securely in order to facilitate this request by, for example, keeping you on a “do not contact” or suppression list. This will be the only purpose for which your data will be used if this is the case. We do not discriminate against individuals that exercise their data protection or privacy rights.

This Privacy Policy only applies to My Ahmed’s use of data. Our websites, services, or products may, contain links to, use, or be on external sites. My Ahmed is not responsible for the privacy policies or the content of such sites and we strongly recommend that you read the privacy policies on any external sites you use. Similarly, if you are directed to our website from a third party we are not responsible for the privacy policy or practices of the third party. We strongly recommend you read their policy.


15. Social Media

My Ahmed publishes content on social media platforms including Instagram, Twitter, Facebook, and LinkedIn. We use both organic and paid methods to reach current and potential customers:

•    Organic methods include when we publish content onto a social platform so that they may appear in your social platform’s content, without being promoted or forced to appear more prominently.

•    Paid methods describe when we release content onto a social platform so that it will appear more prominently or be shown to users that do not currently follow My Ahmed's social pages.

We may place one or more social media platform tags on our website in order to better understand how My Ahmed may be of best value to you by providing you with the most relevant products and content available.

We do not have direct access to your personal data on your social media platforms.


16. Audience Profiling

To enable us to personalise the services and content we deliver to you, we may use your information and interaction with our channels to create a profile as a part of a group or audience. This can be done both on our site and on those of third parties per our Third-party policy.


17. Targeted advertising

Within your selected preferences and privacy rights, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at You can opt-out of targeted advertising by adjusting your profile settings at common digital platforms including:

•    Facebook -

•    Google -

•    Bing -… Please note this list is not exhaustive. You can also opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

18. Group companies

There are a number of companies that make up My Ahmed. In accordance with the UK Data Protection Act 2018, the following members of My Ahmed are registered with the United Kingdom's Information Commissioner's Office as a data controller:


19. Data controller

Registered Office: My Ahmed @ Made Simple Group, 20-22 Wenlock Road, London, N1 7GU.

ICO Registered Number: ZA750202

Company Registration Number: 12229969

MyAhmed Data Protection Officer: Kareem Ghazal

You can contact the Information Commissioner's Office at

See ICO full certificate here.

20. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

My Ahmed Ltd 20-22 Wenlock Road, London, LND, N1 7GU, United Kingdom

21. Changes to this policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices, best practice, or other operational, legal, or regulatory reasons. These changes will be reflected in this statement, so you should check here regularly.


22. Last update: 4th November 2020


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