Contents
1. Privacy Policy - Mobile App2. Collection and use of your information
3. Information we collect directly from you
4. Cookies
5. Information we do not track
6. Individuals under 16
7. Do not track
8. Third parties
9. Data retention
10. Data transfer and storage
11. Keeping your information safe
12. How we use your information
13. Your rights and GDPR
14. External links
15. Social Media
16. Audience Profiling
17. Targeted advertising
18. Data controller
19. Group companies
20. Contact us
21. Changes to this policy
22. Last update: 4th November 2020
Privacy notice
1. Privacy Policy - Mobile App
My Ahmed (‘we’, ‘our’, ‘us’) strives for transparency and trust. We are no less committed to this when it comes to your privacy. It is important to us that you enjoy our products, services, and websites without compromising your privacy rights. And so, we aim to clearly explain how we collect and process your information.
This policy outlines how we collect and use different types of personal and behavioural information, and the reasons for doing so.
My Ahmed is comprised of several companies and this policy applies to all companies within the group. This policy applies to “users” and "customers" (or "you") of My Ahmed; that is anyone interacting with any product or service from any of My Ahmed businesses. This includes clients, event attendees, subscribers, registrants, website users, app users, etc. Our policies will be updated from time to time. Please refer back regularly to keep yourself updated.
2. Collection and use of your information
We collect and store some information about you in order to deliver products, services, and information to you. The information you provide us, and that which we gather based on your activity, helps us deliver relevant content and create a seamless experience across our products and channels you may use.
3. Information we collect directly from you
PERSONAL DATA TYPE |
SOURCE |
DESCRIPTION |
Identity data |
When you set up your account |
First name, Last name, Date of birth, Username, PIN |
Biometrics data |
Fingerprint ID, Face ID |
|
Contact data |
Mobile phone number, Postal address, Email address |
|
Account data |
Bank account number, sort code, IBAN, BIC |
|
Camera data |
Data from Camera for identity verification checks such as photos of ID (Driving License, Passport) and Selfie Photo |
|
Marketing Preferences |
Marketing preferences opt-in from us or our third parties |
|
Transaction data |
When you make or receive a transaction into your bank account |
Date of Transaction, Description, Amount |
Statements |
Issued at frequent intervals |
A printable record of your transactions that have occurred on your account including your account data and transaction data |
Device Data |
Our Technology |
Mobile device type, Mobile device identifier, operating system, IP address used to connect to our App |
Nearby data |
Our Technology |
Nearby technology (bluetooth, WIFI, IP and audio) is used to discover nearby devices that are linked to the My Ahmed App and establish communications. |
Usage data |
Our Technology |
Information about the usage of the App and our Website, including date and time of visits and logins, which pages are viewed, length of viewings, errors encountered, actions performed such as buttons, areas accessed on a page. |
Aggregate data |
Our Technology |
Your data may be aggregated for reporting purposes for example to find out number of users logging into the app on a daily basis. When we do this, it won’t be possible to reveal your personal identity. |
You can also volunteer to disclose additional information which may not be essential for us to deliver a service to you. By providing it, you help us to ensure we communicate with you in a way that’s most relevant and useful for you. We may also collect and ask for additional information when you use of our products or services via phone.
4. Cookies
This Website may place and access certain Cookies on your computer. My Ahmed uses Cookies to improve your experience of using the Website and to improve our range of products and services. My Ahmed has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling My Ahmed to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
This Website may place the following Cookies:
Type of Cookie
Functionality cookies;
Purpose - these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
Essential cookies
Purpose – these are used to provide you with services available through MyAhmed Technology, these are used allow you to log into to our secure areas and for content to be loaded more quickly. These cookies are essential to provide the service you have asked for.
Analytics and Performance cookies
Purpose – to collect information about the traffic to the MyAhmed Technology. This information is not directly identifiable to a person. Typically, this data is aggregated and shows for example how many visitors we had to a page, date and time of pages visited. We use this information to improve how we delivery our technology more efficiently, to gather broad demographic data and to monitor levels of activity.
You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.
5. Information we do not track
My Ahmed was established to serve the needs of the Muslim community and anyone who is seeking an overlap between social responsibility and financial services. Some information is sensitive, however. And so, we do not track or collect any information regarding race, religion, ethnicity, and political opinion.
6. Individuals under 16
My Ahmed does not intentionally process personal information from individuals under the age of 16. Users under the age of 16 will be told not to submit any personal details. We will make every effort to delete any details of such users where a parent or guardian has informed us that these details have been collected.
7. Do not track
We do not alter our data collection and use practices when we see a Do Not Track signal from your browser.
8. Third parties
We share some of that information with trusted third parties to ensure the delivery of our products and services, to give personalised recommendations on things we think will be of interest to you or when we are required to do so by contract or law. Third parties include agents, subcontractors, sponsors, and other associated organisations. We have agreements in place with these third parties to ensure the information remains secure and limited in use.
To help us contact you with important services information, we occasionally work with third parties who provide additional information that you have agreed to share with them. For example, if you’ve moved house or updated your phone number and we need to contact you with important service information, these third parties may give us access to your personal information, if you have allowed them to do so.
When we send you an email or a push notification, these may be delivered by marketing platforms. As part of this service, certain information such as message opens, clicks, and formatting are recorded to help deliver the best email experience. In any communication you receive from us, through third parties, we make sure to identify ourselves and the third parties so you know who has access to your information. When we test and launch new products, services, or offers, we may work with trusted third parties to support us.
We may also employ third parties to carry out statistical analyses and conduct surveys on our behalf, to support our advertising and content production efforts respectively.
Some third parties, including Google Analytics, may also share information about your interaction on our sites to help us personalise our services to you. You can read more about how Google uses your personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. If you have given us explicit permission, we may allow third parties such as advertisers or sponsors to contact you with information about their own products and services that may be of interest.
Finally, we may also share your personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, to provide information for auditing purposes by official regulators, or to otherwise protect our rights.
9. Data retention
We securely store your information and hold it for as long as we need to in order to provide our services and products to you in accordance with (i) applicable law, or (ii) as long as is set out in any relevant contract you have with us. We review our retention periods for personal information regularly.
We review our retention periods for personal information regularly. We generally hold information for up to 5 years, after our last interaction with you. It may be 7 years or longer if required for financial, tax, or legal reasons. If you request for us to no longer contact you with marketing communications, we will retain the minimum amount of information about you so that we can ensure we remove you from any future communications.
Please note that if you ask us to completely remove all information about you, and you subsequently use our products and services at a later date, we will no longer be able to recognise your previous request not to be contacted, which is why we would keep it and suppress it in line with industry standards.
10. Data transfer and storage
The internet is global and we work with third parties around the world. As such, collecting and using your personal information may involve the transfer of this information internationally, including outside of the United Kingdom and the European Union.
By using our products and services you acknowledge and agree to your personal information being transferred in this way, including to jurisdictions outside the EEA. We maintain strict policies to ensure all information that is transferred is done so safely and securely.
11. Keeping your information safe
We take information security seriously and have policies and procedures in place to ensure the information we hold on you remains safe. We limit who has access to your information and ensure that those who do are bound by contracts to keep your information availability restricted and safe.
12. How we use your information
We primarily use your information for the purpose of delivering content, products, and services that you have chosen and to personalise our interactions with you. We may also use your information for our legitimate interests, where those interests are not overridden by your rights or interests.
Our use of your information may include the purposes of:
PERSONAL DATA TYPE |
PURPOSE AND USE OF INFORMATION |
Identity data Contact data Account data Transaction data
|
|
Identity data Contact data Marketing Preferences |
|
Identity data Contact data Transaction data |
|
Device data Nearby data Usage data
|
|
We need your consent to use your information for some specific purposes such as marketing, brand response communications, and personalised advertising. Ways in which we will use your information if you consent are as follows:
• We may send marketing communications via a range of channels including email and push notifications and you can opt-out of these at any time. If you give us marketing permission, we may contact you to tell you about special offers and related or similar products or services.
• We may pass your information to specially selected third parties who would like to contact you with information regarding their own products and services such as other subscriptions, events, or content services. Those parties are responsible for their use of your data and you should read their privacy policies carefully. For more information on how we work with third parties please see the Third Parties section.
• You can also update your preferences at any time via your online account at myahmed.com or by contacting customer services (see Contact us). You can also opt-out of email marketing by clicking the unsubscribe link at the bottom of our emails. This does not apply to important service notifications such as payment confirmations or where we have some other legal basis for contacting you.
• In order to deliver marketing messages that are relevant to you, we may use the information we hold about you, including details that we collate from your use of our services or third parties, such as more precise information on your location, to ensure that the marketing you see is of interest to you.
• To create audience profiles for personalised advertising, marketing, or research and development on and off our apps and websites. See Audience Profiling and Social Media sections below.
• You have the right to object to any of the above uses of your information. Please contact us if you wish to do so. We will consider all objections and will try to meet your requests unless there are legal reasons where we deem that the use of your information is still appropriate. We will explain our decision to you in a timely manner.
13. Your rights and GDPR
You have the right to ask for us to update, delete, or stop processing the information we hold about you. If you would like to exercise this right, please contact us through the contact information below.
Please note that there are circumstances in which complete erasure of your information or ceasing to process your information will not be possible for operational, legal, and business reasons. This may include if you remain a customer for whom we need to provide services, or if you wish us to no longer contact you for marketing purposes. In this case, we may need to retain some of your details securely in order to facilitate this request by, for example, keeping you on a “do not contact” or suppression list. This will be the only purpose for which your data will be used if this is the case. We do not discriminate against individuals that exercise their data protection or privacy rights.
14. External links
This Privacy Policy only applies to My Ahmed’s use of data. Our websites, services, or products may, contain links to, use, or be on external sites. My Ahmed is not responsible for the privacy policies or the content of such sites and we strongly recommend that you read the privacy policies on any external sites you use. Similarly, if you are directed to our website from a third party we are not responsible for the privacy policy or practices of the third party. We strongly recommend you read their policy.
My Ahmed publishes content on social media platforms including Instagram, Twitter, Facebook, and LinkedIn. We use both organic and paid methods to reach current and potential customers:
• Organic methods include when we publish content onto a social platform so that they may appear in your social platform’s content, without being promoted or forced to appear more prominently.
• Paid methods describe when we release content onto a social platform so that it will appear more prominently or be shown to users that do not currently follow My Ahmed's social pages.
We may place one or more social media platform tags on our website in order to better understand how My Ahmed may be of best value to you by providing you with the most relevant products and content available.
We do not have direct access to your personal data on your social media platforms.
16. Audience Profiling
To enable us to personalise the services and content we deliver to you, we may use your information and interaction with our channels to create a profile as a part of a group or audience. This can be done both on our site and on those of third parties per our Third-party policy.
17. Targeted advertising
Within your selected preferences and privacy rights, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at You can opt-out of targeted advertising by adjusting your profile settings at common digital platforms including:
• Facebook - https://www.facebook.com/settings/?tab=ads
• Google - https://www.google.com/settings/ads/anonymous
• Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/person… Please note this list is not exhaustive. You can also opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
18. Group companies
There are a number of companies that make up My Ahmed. In accordance with the UK Data Protection Act 2018, the following members of My Ahmed are registered with the United Kingdom's Information Commissioner's Office as a data controller:
19. Data controller
Registered Office: My Ahmed @ Made Simple Group, 20-22 Wenlock Road, London, N1 7GU.
ICO Registered Number: ZA750202
Company Registration Number: 12229969
MyAhmed Data Protection Officer: Kareem Ghazal
You can contact the Information Commissioner's Office at https://ico.org.uk/global/contact-us
See ICO full certificate here.
20. Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:
My Ahmed Ltd 20-22 Wenlock Road, London, LND, N1 7GU, United Kingdom
21. Changes to this policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices, best practice, or other operational, legal, or regulatory reasons. These changes will be reflected in this statement, so you should check here regularly.
22. Last update: 4th November 2020
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